wistia video marketing guide

. If your small business has a particularly interesting background, company story videos are the way to go. When creating social videos, keep viewers engaged by paying attention to each platforms tone and video requirements. Wistia is a comprehensive video marketing platform, designed to help creators and companies build their brand, and expand their audience. Were always adding integrations to make Wistia more helpful for marketers. For example, if you have several videos in the queue that are similar to one thats not performing well right now, consider nixing those and putting your energy into a different type of video. Learn how to record your screen on a Mac or Windows computer. Learn practical tips on how to elevate your video marketing efforts. Embed a Wistia video with captions onto your page and well automatically inject the transcript via JSON for an additional SEO boost. If you follow some basic lighting principles, you can get impressive results from even the cheapest of lighting kits. Learn how to optimize the videos on your website with A/B testing. Learn more in this post on 9 Tactical Video SEO Tips. Okay, so, youve shot your video. One note about UGC: Not all this content is positive. Go from a camera-shy beginner to a video marketing pro. For example: Views are a great measurement of how youre making brand impressions and fostering familiarity, but theyre just the beginning of your videos story. The GA dashboard and reports show you all the video performance metrics for your site from play rate, engagement rate, and conversion rate. Watch our brand new series, Fix My Setup, for easy hacks to make you look and feel better in your nextvideo. The door is wide open for brands to experiment and create an impactful video presence. Rememberjust because your video can show up for video results doesnt mean it necessarily will. If you have videos longer than five minutes, consider adding chapters to your videos. Youve brainstormed about the purpose of your video and where to place it. 1. Thats a no-go! Check out this example from Rand Fishkin, Co-Founder and CEO at SparkToro, an audience intelligence tool. Capture leads with your videos, then automatically pass detailed viewing data into Pardot to score, segment, and assign your prospects. Make sure to bring proof (like statistics or competitor videos) that will help make the case that this video will meet company goals. YouTube is owned by Google and is designed to keep viewers deep in the YouTube universe. Why DEI, and why now? Putting your videos in a Wistia Channel is one way to make your content more binge-able. You can record a video of your iPhone screen with nothing more than an iPhone! Educational or entertaining content tends to be more shareable. Average video engagement rates are consistent year after year, so you can feel confident relying on these benchmarks to assess video performancewe do! Write down what you like about a video, or read about your favorite brands processes to make your next video even better. And LinkedIn is super valuable for that., Live video content gets 7x more reactions and 24x more comments than native video postsa compelling incentive to try it out, at the very least., Note: A newer feature to the platform, LinkedIn Live is currently invite-only, but dont worry. There has never been a better or more exciting time to level up your marketing and start showcasing your brand with video. Put your employer branding efforts front and center with this type of informative LinkedIn video content and watch for a lift in engagement and applications. Always ad-free and with tons of accessibility features built-in, Wistia puts you in control of how your audience sees your videos. We just listed our most popular integrationsbut theyre far from everything. Just getting started with video? Help your business thrive with video, and find out what other companies are planning for the year ahead! More of a social being? Use the first questions answers to determine how much money you expect the video to cost. Pay attention to where viewers are dropping off and edit your content accordingly. This allows you to create video content whenever you want, complete with customizations like stickers and text. While theres no cut-and-dried answer, migrating all of your marketing touch points into a single source of truth can help connect the dots. Learn practical tips on how to elevateyour video marketing efforts. "Wistia is the only video platform that really understands and caters to the needs of today's digital marketer.". Learn how to record your screen on a Mac or Windows computer. A video player thats all about your brand. Seamlessly import videos to your library, send viewing data to your CRM, publish to marketing channels from one place, and measure video performance from your existing dashboards. However, the niche focus is actually a great thing for B2B professionals. How to Optimize Marketing Videos, How to Test Your Webcam and Microphone For Live Recording, How to Video Record Yourself Presenting A PowerPoint, How to Record Your iPhone Screen Like A Pro in 2023. And when is the right time to move a prospect from a lead to a marketing qualified lead to a sales qualified lead? Go from a camera-shy beginner to a video marketing pro. Include clear calls to share your content. Everything you need to know to liven up your LinkedIn feed with video. Get articles, tips, and tricks on video production from Wistia. Learn how to make people How to Create an AI Generated Video with ChatGPT, Synthesia, and Descript, The First 3 Videos Your Small Business Should Make. Informational videos tell the reader facts or opinions about an industry topic. What was your motivation for starting the company? Did your page actually benefit from including a video? Now that youve got some ideas flowing, here are a few additional resources to help you craft a professional videowithout a ton of fancy equipment or a production team. Currency Marketing Get Started Using Your Videos Embedding Wistia Videos on Your Website 9 months ago Updated This guide shows you how to embed individual videos on your website. Get your viewers to take action by adding CTAs and lead forms to videos. If you cant learn from past wins and losses, you wont know what changes to make. Learn more about our company, team, careers, and values. 51-200 employees Headquarters Cambridge, Massachusetts Type Privately Held Founded 2006 Specialties video hosting, video management, video analytics, video marketing, marketing, video. If you feel like your video marketing efforts arent paying off, it might be because youre treating the video as the means to the end. Set text, image, or custom HTML CTAs to pop-up during your videos and send viewers to other pages on your site. Were providing value, and education, and creating our authoritative figure in the industry. We actually tested this theory at Wistia! Privacy and Terms. Additionally, shorter videos have a 13% higher purchase intent. How do I make sure the shots in focus? These types of videos are ideal for attracting customers because they provide value to a customer rather than push your product, which helps people warm to you. Instead, focus on teaching folks something new and delivering value. They took this stance in an effort to showcase their inclusivity and make their brand more appealing to customers who care about diversity. These next two buttons can be ignored if you are not using the site visually. To make an effective video, you'll also need a great marketing strategy behind it. Many marketers know they should be using video strategically, but often create video content simply to check off a box. We like to focus on four specific areas of the marketing funnel: awareness, consideration, decision, and retention. Many marketers turn to Google Analytics to learn more about how their campaigns are performing. Engagement metrics can tell you how well your message resonated with your audience. Weve gathered examples on our blog, but you can also do your own analysis. By building a distribution plan, you can ensure that at least some views, visits, and conversions come through the door every time you create something new. If a viewer thinks a video is about one topic and turns out to be about something else, theyre probably going to navigate away. Test your webcam and microphone before you go live or start recording, with Wistias online video recorder! As a professional network, LinkedIn is a natural spot to highlight your brand and what sets your company apart. Now you can make polished marketing videos right in Wistia. Personalize your forms to include the fields you want and set them to trigger at any point during your video. LinkedIn Stories can only be uploaded via the mobile app. As simple as that may sound, the content is always educational and delivered in a compelling way, as this video proves. When embedding a video with Wistia, you might want the viewer to complete an action with an interactive element on your video. Look for a video marketing provider that offers similar integrations to boost your video marketing efforts. Looking to entice new page followers? The above list is visually presented as a carousel. What makes a lead good? Learn how to optimize the videos on your website with A/B testing. Move the video to a different page where it might be more useful. Collaborate with other influencers in your field on a video Q&A. Establish your brand as an expert or share wisdom from another industry pro with thought leadership content. Terminus, an account-based marketing tool, is a pro at sharing thought leadership. Wistia is an amazing video player for any size company Then, automatically sync the captured data to your marketing automation platform/CRM. Play rate is the percentage of page visitors who clicked play and started watching. Supercharge your B2B marketing automation by bringing the power of Wistia to Pardot. The goal for each video should be to answer the main pain point that would have led the customer to that page. Wistia connects to your other marketing tools to make video easier for your business. Were also on Instagram andTwitter. Looking at your videos play rate can help you answer just that. Although you can post videos up to two minutes and 20 seconds, research shows that short video ad campaigns around 15 seconds are the most successful. Brand Affinity Marketing Guide to Video Marketing Events. Wistia Culture; 2023 State of Video Report. Mozs Whiteboard Fridays is the stuff of online marketing legend. In order to have any results to measure, people need to know your video exists. By getting to know your marketing automation, email, and video platforms well, you can get the most leads out of each video with minimal extra effort. No matter how focused your target audience is, LinkedIn provides a windowand accessinto their world. When it comes to newsfeed video length, short videos are often better. Wait, what? Get hosting, analytics, and lead generation, from one platform. Next, lets explore a few examples of the types of video that work best for the platform. strategically craft and distribute videos, 2. Here's a step by step guide to record your presentation. We break down the benefits of both hosting services so you can understand how to use each in yourbusiness. Just because your live content is professional doesnt mean it has to be stuffy. Regularly look at your uploaded videos performance metrics to see how you can further improve your marketing. The way you can do that is by combining the power of your content and the software you already use and love. Now that youve recorded your first video, its time to find it a home. In this comprehensive guide, well cover what video analytics to explore, how to measure each video metric, and how you can improve them. Webinarpalooza. Youre almost ready to start creating and sharing video content on LinkedIn! Great video production and great video hosting go together like peanut butter and chocolate; theyre just so much better together. Next, choose a platform where youll publish your video, whether thats Facebook, YouTube, or your company site. Keeping video length at or under 15 seconds maximizes brand impact. Check out this clip from their series, The Roof. When it comes to newsfeed video length, short videos are often better. What does Wistia do? The platforms niche focusand the fact that video is relatively new thereactually make LinkedIn a natural fit for businesses looking to hit their video marketing goals. Before you press record, however, check out a few of these handy tools to help your content really shine. Its better to have a small, select number of high-quality, valuable videos than to get caught up in the numbers game. To activate the screen recording feature on your Mac, press Shift+Command+5. Thanks to Wistia's ad-free hosting and advanced marketing features, you can get more than just views from your videos. In general, video content receives 49% higher engagement than static content. Consider this example from Hubspot: This video teaches people how to use PowerPoint, a skill important for HubSpots target market of business owners and salespeople. Most focus on product education and creating new customers with video. Support Help Center Product Updates Status Contact Support. But, there's more to video than measuring views and search results. Brand Affinity Marketing Guide to Video Marketing Events. Were here to help with this introductory guide on video marketing for business purposes. Toast, a restaurant point-of-sale solution, does an excellent job of creating short, professional stories to share popular content. Measuring video performance metrics of your videos against your marketing goals help you identify whats workingand whats not! May 17, 2021 Topic tags Content Strategy Social Media Lisa Marinelli Creative Frank Emanuele Marketing Over the years, Facebook has kept us connected with our family and friends via pictures, posts, and videos. Check out five actionable tips on how to make the most of your email marketing efforts with video! Videos can be marketed organically or through paid advertising to audiences both new and established. While this effect might diminish over time, brands can take advantage of this and really lean into video content to get more engagement with fewer posts. This type of video is useful for short, snackable video clips. If your video has racked up hours of playtime, you can assume that people are finding value in your content. Well give you the info you need to create videos that stand out from the competition. Once youve got senior-level buy-in, you can start producing and publishing your video. Discover how this animated production company uses Wistia to build and showcase an impressive portfolio, enhance client proposals, and close Sign up to get Wistias best and freshest content. You might be asking yourself, How do I set up my camera? First and foremost, LinkedIn is a professional network. This video starts with a welcome message before diving into what we offer and why potential customers should trust our product. Even in todays video-saturated business culture, its rare to see a company that uses video effectively in almost every way possible. Help your business thrive with video, and find out what other companies are planning for the year ahead! You should also try A/B testing your videosits one of our favorite ways to impact video performance and see whats resonating with our audience. Video may help spur further discussion and strengthen the sense of community around your brand as a whole. 20012023 All rights reserved. Think about the last time you surfed around a companys website and thought to yourself, Is this business even legit? Culture-centric video content is especially impactful when it comes to enticing new employees and supporting recruitment efforts. In Wistia, you can measure total plays, play rate, engagement, and conversion actions taken by viewers by top embed location. You have some B-roll. In fact, the number of users has grown 24% over the past three years. Our guides help you make better videos and keep you up to date with the latest video strategiesno matter the size or experience of your team. Get the latest video marketing data from 80 million videos uploaded to our platform and insights from 1,500 marketers. Video play rate is the percentage of unique visitors that played your video. Marketing Lisa Marinelli Creative Marketers don't always take a video-first approach when it comes to their social media strategy especially in the B2B space. Go from a camera-shy beginner to a video marketing pro. Of course, keep your own social media goals in mind when creating and editing video content for LinkedIn. Companies finding success with video marketing. Video is still a pretty recent addition, but LinkedIns algorithm tends to favor video content over text or image-based posts. As youre looking through customer testimonials, you may encounter negative reviews. LinkedIn gives you a ton of valuable metrics across brand awareness and engagement, like average watch time, comments, likes, and shares. Help your business thrive with video, and find out what other companies are planning for the year ahead! It includes helpful editing features such as video trimming, clip merging, and speed adjustment. All you need is your laptop and something tosay. Stacks 81 Followers 46 Votes 0 I use this What is Wistia? Results are representative of . Sometimes, working smarter, not harder, is the best approachand Wistia makes it easy to get more done with our productivity app integrations. We break the video down into three sections the nose, body, and tail and explain what might be happening when engagement drops off at each stage. On the other hand, if your goal is to increase conversions, look at creating a product video you can run as an ad on Facebook or YouTube. If your brand is hoping to boost exposure, you might create top-of-funnel educational videos that build trust.
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