olipop commercial actress

Prebiotics Then, getting older, I kept that same enthusiasm, drawing in school on my diary covers that my friends and other kids would want. Im proud to partner with a brand that is working to provide healthier drink options that align with how I strive to live., Authentic alignment with our talent partners is critical to us, and our partnership with Camila sprung out of her organic love for the product and our love for her amazing values and creativity, said Ben Goodwin, OLIPOPs Founder, Formulator, and CEO. This shortcoming is where founders and beverage entrepreneurs Ben Goodwin and Lester first spotted a market opportunity for a low-sugar, low-calorie, and high-fiber soda made with functional ingredients, including chicory root fiber. Plus, I learned about Olipop's products. While traditional soda is loaded with sugar and additives, each can of OLIPOP has 35-45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount. OLIPOP is available in a variety of flavors including Vintage Cola, Orange Squeeze, Strawberry Vanilla, Cherry Vanilla, Lemon Ginger, Classic Root Beer, Orange Cream, Blackberry Vanilla, Classic Grape, and Tropical Punch. All Rights Reserved. OAKLAND, Calif., Feb. 01, 2022 (GLOBE NEWSWIRE) -- Functional soda brand OLIPOP today announced the completion of its $30 million Series B funding round led by Monogram Capital Partners with celebrity investors Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic, and Gwyneth Paltrow. Related tags Powered and implemented by Interactive Data Managed Solutions. googletag.display('text-ad1'); Rather than try to change the deeply ingrained habit of consuming soda, Olipop thought, Why not promote a healthier alternative to people who drink traditional sodas and help transform soda drinkers physical and mental health for the better? I really felt great about that mission. OLIPOP is bringing a scientifically vetted and mission-led approach to the category to help support digestive health in America. Olipop said it will use the funding to develop new products, grow its team, and tap into new marketing channels including television and out-of-home advertising. Save with a Olipop Discount Code on your online purchase. In my third year of university, I used a drawing tablet for the first time and thought it was magic. | Source: These celebrities and talent will help us reframe consumer perception of soda within American culture.. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Worldwide, specific health Functional soda brand Olipop's $30m Series B funding round led by a long roster of celebrities, beverage industry veterans, and entrepreneurs, will help make the brand mainstream, according to co-founder David Lester. One user commented, Girl just drink olipop vintage cola[what the heck] is this, and Olipop quickly leveraged the situation to ship a box of their Vintage Cola flavored soda to Jones fewer than 24 hours after she posted her video. I took to drawing naturally; I think translating what I see into marks and shapes fascinated me. Terms & Conditions. Markets Please include what you were doing when this page came up and the Cloudflare Ray ID found at the bottom of this page. $37.99. I love both. In February 2022, Olipop received a $200 million valuation and announced it had amassed extensive funding from both business investors and celebrities, including Camila Cabello, Mindy Kaling and the Jonas Brothers. Gillian graduated from Syracuse Universitys S.I. Our new campaign goes back to why I created Olipop in the first place to allow consumers to enjoy soda once again without any sacrifice on taste or health. Their latest funding was raised on Feb 1, 2022 from a Series B round. They didn't even notice Camilathey were just like, 'It's the TikTok. OLIPOP is a game-changer. How Angel City earned $5 million in jersey sponsorships, transforming the earning potential of women's soccer. Paul Klein and Nick Tran are the most recent investors. By using iSpot.tv, you accept our. Seed, Series A, Private Equity), Whether an Organization is for profit or non-profit. Being a Latina immigrant myself, I was super happy to be invited to draw Camila, another Latina immigrant who is so open about her immigration story and Hispanic roots. Theres just simply more occasions for a consumer for a soda product," said Lester. They didnt even notice Camilathey were just like, Its the TikTok soda!. Newhouse School of Public Communications. Fifteen years ago, at least, and never bettered! Click to reveal $65K - $75K (Glassdoor est.) Olipop already sticks out in grocery stores due to its fun, colorful packaging, but the brand also aims to redefine soft drinks by developing a tonic that combines the classic soda taste with the benefits of plant-based fiber, prebiotics and other botanical ingredients to help balance out the bodys microbiome and promote overall well-being. I love flavored sparkling water! Food retail and e-commerce, Content provided by Glanbia Nutritionals | 15-Jun-2023 The backed by rigorous science aspect comes from implementing a scientific advisory board led by researchers in the microbiome and digestive health field and will eventually expand to include other health issues. Flaxseed is naturally rich in omega-3 ALA and fiber health-supporting nutrients your consumers are sure to benefit from. Crane and Rondi film and edit all of Olipops videos on their phones, often creating simple takes on trending audio or cultural moments like waiting in line for Taylor Swift concert tickets. The amount of people that now refer to us as the TikTok soda is insane, Steven Vigilante, Olipops head of new business development, told Ad Age. Last year, Olipop completed successful in-vitro clinical trials with Baylor and Purdue Universities, and has a human clinical underway. Natalia is a Brazilian illustrator based in Brooklyn, NY. While you may know the people depicted in the portraits, we wanted to give everyone a behind-the-scenes look at the creative brains behind the assets and shed light on why we chose them for this thrilling company moment. OLIPOP anticipates achieving a $100 million run-rate by the end of 2022. $3.17/ea. | Infographic. We put our heads together and decided that visually bringing this exciting company moment to life was the ultimate gesture of our appreciation. The brands hashtag for these influencer partnerships, #OlipopPartner, currently has over 560 million viewsand the hashtag garnered 100 million of those views in the last two months alone. Performance & security by Cloudflare. Olipop TV Spot, 'Super Docs: Gabby Thomas', This site uses cookies to provide you with a great user experience. Additional leaders in the entertainment and business world have also joined this Series B funding round as strategic investors, including: Lavinia Errico (Co-Founder, Equinox), Adam Eskin (Founder/CEO, DIG), Roger Gold (Co-Founder, 300 Entertainment), Marianna Hewitt (Co-Founder, Summer Fridays), DeAndre Hopkins (Wide Receiver, Arizona Cardinals), Lauren Gores Ireland (Co-Founder, Summer Fridays), Devon Levesque/DML Group (Adventure Capitalists), Rupert Lincoln (Founder, Hills Artists), Jay Livingston (CMO, Shake Shack), Michael Lynton (Chairman, Snap Inc.), JJ Redick (Former Pro-Basketball Player), John Rigos (Director, Aurify Brands), Philip Rosenthal (Television Writer/Producer), Patrick Schwarzenegger, Brandon Shainfeld, Keri Shahid, and Nick Tran (Head of Global Marketing, TikTok). Reminds me of childhood., Get weekly rundowns straight to your inbox, A daily briefing on what matters in the music industry. Heavy sugar consumption and the ingredients in traditional sodas are super unhealthy, and too much unhealthy eating leads to serious health problems including mental health problems. I wanted to nod to the look and feel of OLIPOP and what it made me think of - the fun, vintage vibe and clean. You can email the site owner to let them know you were blocked. 05/18/2023 Olipop - Real Love Makes Us: Success w/ Camila Cabello Courtesy Photo For Camila Cabello, her loved ones mean everything. The company recently closed a $30 million Series B funding round. Thats why when she teamed up with Olipop for the soft drink companys first-ever national campaign, her family and friends had to be included. Rather than seeking a new external partner, Vigilante chose to look for a TikTok creator to produce videos for the brand. Vigilante movedOlipop to TikTok in September 2021, despite being wholly unfamiliar with the platform himself. We believe strongly in this mission and are excited to amplify our partnership with OLIPOP to bring much-needed innovation and functional health benefits to a traditional soda offering that is so ripe in its need for better-for-you alternatives.. Email and Lifecycle Marketing Coordinator. Headquarters Regions San Francisco Bay Area, West Coast, Western US. Mum's cooking is no doubt my favorite meal, But in second place, it would be chili paneer with some fresh naan. All Rights Reserved. I used colors from the brand and elements from the cans as backgrounds for the portraits. He has largely given Cranealong with Diana Rondi, another in-house content creator for Olipopcreative control over the brands TikTok content. I went to Erewhon in Los Angeles and I first discovered Olipop on their shelves. I then looked at photos of Anj, Mindy, Payal & Priyanka and wanted them to have a similar position within the composition. dataLayer.push(dataLayerNews); This rapid timeline has enabled Olipop to quickly jump onto platform trends and viral moments, such as when TikTok user Amanda Jones posted a recipe for a healthier substitute for Diet Coke: balsamic vinegar and La Croix. In addition, Olipop will be doubling down on its R&D of new flavors. 31 min 33 sec ago, By By After completing a successful Series B funding round, we knew we had to do something to show our investors just how thankful we were for their contributions and for believing in our product, brand, and mission. But Vigilante also hopes to incorporate the creator partnerships that have contributed to the brands TikTok success to these new advertising mediums, he said. { return vOut; Meet Raj Dhunna, Natalia Agatte, and Sam Hadley. The partnership will center around deep creative collaboration on upcoming marketing initiatives, as well as ongoing involvement and advocacy of their shared mission in the health and wellness space. The company is not yet profitable, but he said it is headed there. "Last year was us really preparing for scale. Olipop builds its recipes atop a blend called OLISMART, a mixture of herbs and spices (mostly roots and root extract, but flowers and bark, too) that provides fiber and prebiotic digestion for. Therefore, we commissioned digital artists to create these OLI-themed portraits. appearing in this TV commercial. vOut += aTags[i].trim().replace(reg, '-').substring(0,40); The partnership was originally intended to be temporary, but after briefly working with Crane, Vigilante was impressed by her plethora of ideas for TikTok contentand he offered her a position as an in-house content creator for Olipop in February 2022. Add some pop to your inbox when you sign up to receive OLIPOP Digest emails! Olipop. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Meet Raj Dhunna, Natalia Agatte, and Sam Hadley. Olipop anticipates achieving a $100 million run-rate by the end of 2022. var reg = new RegExp('\\W+', "g"); Not a meal, but I once had a breakfast burrito in Ventura I've never forgotten. OLIPOP was founded in 2017 by Ben Goodwin and David Lester. OLIPOP Total Funding $12.5 M Company summary Overview OLIPOP is a company that provides tonics with prebiotics, botanicals, and natural plant fiber. [TikTok] is literally our entire strategy right now. Olipop released a new commercial featuring Camila Cabello as part of its "Real Love Makes Us" campaign The 30-second spot taps into the star's success achieved through the love of her family The commercial marks the first of many marketing efforts that the brand will launch in the future This site is protected by reCAPTCHA Enterprise and the Google, Olipop - Real Love Makes Us: Success w/ Camila Cabello, Visit Billboard Pro for music business news, Chrissy Teigen Tried (And Failed) to Recreate Margot Robbies Barbie Foot Scene, ENHYPEN to Enter the Pokmon Universe With Collaborative Single, Olivia Rodrigos Vampire Is Here: Listen. Not all at the same time. TikTok users prefer this type of raw content that resembles native videos made by the typical TikTok user, Crane saidpolished, highly-produced videos have historically failed for Olipop. Both Logic and Phil are great characters and make for unusual subjects. Julie Ertz #8 of Angel City FC looks to pass during the second half of a game . Which Sugar Substitute is the Best? While traditional soda is loaded with sugar and additives, each can of OLIPOP has only 35-45 calories, contains two to five grams of natural sugars, and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount. The brand has already begun filming TV spots, including the Walmart commercial starring Cabello. Content provided by Kerry | 09-May-2023 We also got good data points around our relationship with our customers and found that Olipop was a product people could turn to for some joy and comfort, while staying healthy, during a time of increased stress.. A new kind of soda 2-5g of sugar, 9g of fiber In the fridge @walmart @target @wholefoods Welcome to my Olipop (honest) review, where I show you how healthy it is and if I actually like it. Since launching in 2018, OLIPOP has already achieved a striking valuation of $200 million, disrupting the traditional soda industry and amassing widespread appeal for its tasty, nostalgia-infused flavors, and proprietary gut-friendly formulation. For Olipop, the name of the TikTok game has been consistently posting videos twice per day, as well as only using the platform to share entertaining content tied to the brand, not sales pushes or promotional codes, Vigilante said. Clients Include Adidas, Nike, Umbro, The Face, The Guardian, BBC, Wired UK, Inter Milan, Merky Books and of course, OLIPOP, among many many more. Have questions about this ad or our catalog? It also challenged us to build out a robust direct-to-consumer platform to better serve our customers and forced us to lean into building a great culture in a remote environment. Gillian Follett is a general assignment reporter for Ad Age. Also, I think because you can get results from drawing pretty quickly, you'll understand if you're into something you've done (or not into it) pretty soon after creating it. "If you are hitting on those mainstream flavors the opportunity is much greater in terms of occasion," said Lester. Were just going to be an awesome soda, first and foremost. Mindy Kaling, actress, comedian, screenwriter, producer, director, and author. Our goal has always been to offer a product that can truly occupy the space that traditional soda has filled while also contributing to consumers overall well-being. "Weve built out our business in the digestive health set where the common thread isn't kombuchabut products that offer digestive health benefits," said Lester. Whats beyond Beyond Meat and Impossible Foods in the future of food. OLISmart contains a blend of 7 unique botanicals, plant fibers, and prebiotics, each hand-picked for their distinct biome-supporting benefits. Since I can remember, I have always loved drawing, especially characters and clothes. Our functional formula, trademarked OLISmart, sets OLIPOP apart from other sodas. Related Commercials Payal Kadakia Pujji, Founder of Classpass, Artistic Director of The Sa Dance Company and author of LifePass. Check out Olipop's 30 second TV commercial, 'Success' from the Soda industry. OLIPOP Tropical Punch, A New Kind of Soda, 12 fl oz (12 pack) 183. With these videos, I can literally just put a product in myvery organic to my audience and to my nichevideo, and it's going to perform well, which benefits both of us.. Olipop launched in 2017, designed to offer a healthier alternative to traditional sugary sodas by swapping excessive sugar for fiber and prebiotics, but still serving classic soda flavors like root beer and cola. Lester said the company eclipsed its growth targets for 2021 and grew top line revenue by three times. I was a bit of a latecomer. Drawing kept me focused and helped me stay occupied if nobody was around. Around the same time, I became passionate about mental health and learned that gut health was a big part of that too. Instead of putting more foreign bacteria into your digestive system, youre actually much better off feeding the bacteria thats already there," said Lester, adding researchers from Baylor College of Medicine and Purdue University concluded that the prebiotics found in Olipop increased the diversity of bacteria in the human gut microbiome, specifically bifidobacterium and short chain fatty acids. And with that change came the need to rework Olipops marketing strategy, leading the brand to turn from in-store events and promotions to social media, influencer partnerships, and ultimately, TikTokwhich is currently the only platform in Olipops social media budget, he said. OLIPOP - Sparkling Tonic, Healthy Soda, Prebiotic Soft Drinks, Supports Digestive Health & Gut Health, 9g of Dietary Plant Fiber, Low Calorie, Low Sugar, Vegan, 12 oz, 6 Pack (Orange Squeeze) 528. now. We can hopefully inspire people to truly take the time to celebrate the real moments that make us who we are with a soda in hand thats actually good for you., And, yes, Cabello told us her favorite flavor. About OLIPOPOLIPOP is a functional soda that offers the experience of enjoying cola without the guilt. To illustrate four Indian women, first of all, is something I found a lot of joy in, to then know that these are people I admire for their craft and what they've achieved was a bonus. The relaxed environment in the clip directly reflects some of Cabellos favorite childhood memories, telling Billboard that her most beloved times with her family and friends are those moments when were all in the kitchen and someone is cooking or making coffee, and were talking about nothing, but simply being around each other feels like were tending to something important.. Looking to boost your gut health? Lester said that the company will be using the funding to ramp up several areas of the business and support its forecast of reaching a $100m runrate in 2022. Also participating in the round were existing investor Rocana Venture Partners, Raj Nooyi and former Pepsi CEO Indra Nooyi, A-Series Management & Investments founder Anjula Acharia, ClassPass founder Payal Kadakia, Beautycon co-founder Moj Mahdara and LANY lead singer Paul Klein. Soda that serves a purpose, whether that be more healthy or even functional, is the new wave of drinks disrupting the $38 billion U.S. soft drink industry. Activate your account. Ad Age and Creativity Staff The Cuban-born American singer, songwriter, and actress is also an investor, and her latest investment is with Olipop, an upstart soda brand that makes fizzing drinks intended to supports gut-health and the bodys microbiome. From digestion-minded intermittent fasting to gut health as a determiner of youthful skin, digestive health and. Cloudflare Ray ID: 7df9209a6be9fdb1 We're more than just making a good-tasting drink; it's about making a . Operating Status Active. External partners can never know the goings-on behind-the-scenes of a business So, I was on the hunt for a creator to kind of be the face of our page., He stumbled across Sara Crane, one of Olipops current TikTok content strategists, purely by chance, after Crane posted a video talking about how one of her friends was mocking her desire to become an influencer. "Now we feel is really the time to mainstream this category of functional soda that were leading that we hold a 66% share of right now, and see how far we can really take it. Asked about the flurry of new entrants into the functional soda category also promising digestive health benefits, Lester commented that while competition is good for the business and pushes Olipop to move more quickly, he is concerned that many new brands in the space aren't pursuing the "same level of scientific rigor applied to other brands that we apply to ourselves.". "We were in a Walmart shooting a commercial with Camila Cabello, and a family came up because we had a pallet of Olipop. ", Copyright - Unless otherwise stated all contents of this web site are 2023 - William Reed Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions, Related topics Still from Olipop ad starring Camila Cabello. Olipop took its first steps into influencer marketing in the summer of 2020, focusing on traditional creator partnerships on Instagram that involved the brand providing influencers with fairly scripted information about Olipop to share with their followers alongside discount codes, he said. Press ContactA-Game Public RelationsCarrie [email protected]. Carbohydrates and fibers (sugar, starches) And third place would be hot and spicy ramen with some buns. Olipop Classic Root Beer: an average of 4.52/5 stars from 691 reviews; Olipop Cola: an average of 4.4/5 stars from 470 reviews; Ginger Lemon: an average of 4.5/5 stars from 817 reviews; Cherry Vanilla: an average of 4.46/5 stars from 640 reviews; Olipop is first and foremost a tasty treat, so most of the feedback is going to be about its flavors. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. I have a tough time choosing my favorite anything, so I'm going to say my three favorite cuisines: Mexican, Italian and Indian! After getting on store shelves, such as Target and Kroger, it came down to reaching the end consumer by positioning itself as a soda brand. By transitioning these existing partnerships with influencers like Johnson to new ad formats, youre just leveling up the partnership and expanding it onto other platforms with a face thats pretty recognizable, he said. When brands are outsourcing their content to external partners, it doesnt come off as authentic. Sort: All Results. She and Rondi are essentially channel hosts and brand personalities for Olipop, Crane added, and they serve as a proxy for the brand that consumers can build trust and familiarity withwhich, in turn, boosts their trust in Olipop. Success is always measured by the big stuff, but we forget that its the little stuff that really makes us, she is heard saying in the video, as she and her loved ones enjoy some Olipop soda at the dinner table. When I was a kid, I was always drawing things from Cartoon characters, athletes, and musicians. . And despite soda's heritage as a product sold in pharmacies, today it is best known as a sugar-laden beverage. Each month, Olipop works with an average of 30 to 40 different creators, and the brand partnered with roughly 100 total TikTok influencers in the second half of 2022, he said. OLIPOP was formulated alongside a team of leading scientists who developed a tonic that combines the classic soda taste with the benefits of plant-based fiber, prebiotics, and other botanical ingredients to help balance out the bodys microbiome and promote overall well-being. Up to $15 off when you use Olipop Coupon Code today. OLIPOP | Product Brochure. Once verified, the information you provide will be displayed on our site. 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