Finally, dont forget important technical optimization steps like title tags, keywords in descriptions, choosing appropriate thumbnail images, and responding to comments to drive engagement. In fact, according to a report by Demand Metric, 83 percent of marketers say that video is more important than ever. Do I qualify? A marketer knows how important content marketing is, to increase brand visibility for the target audiences. If your business wants to craft excellent content, it needs to be video. For content providers, this means that they need to be ready to provide content across different categories and demographics and serve a number of very diverse audiences. Customers can generate video content on their own social channels and you can reshare it to give it more visibility. Whether its a 30-second ad, vlog or live footage, featured videos in your content is one of the most popular and effective ways to engage your audience. Sounds crazy, right? Joe Biden during an interview with PBS. There are several reasons why video content is so popular: Engaging: Video . Wondering why videos are so important for small businesses? If you can deliver likeable video content, it will definitely draw a crowd. More people stop scrolling, and more people engage with it. Retail stores offered virtual try before you buy, healthcare providers used AR and VR for self-guided diagnostics, and educators kept students engaged with AR- and VR-powered games and activities. One of the trends that has pushed video-based social media into the limelight is that mobile devices have become the platform of choice for many internet users. Google, specifically, loves YouTube. For example, Miller High Life ran these blinks during the Super Bowl and avoided the usual $3 million price tag for such a spot. As more and more influencers, brands and unfortunately, bots flood the social channels, users are becoming more discerning when it comes to the content they consume. Content Marketing Helps Build Your Brand Identity. Surprisingly, though, only 28% of video marketers intend to use Facebook Live as part of their strategy (and this stat is similar across social media platforms). Adding a product video on your landing page can increase conversions by 80%. Heres 8 video marketing trends you need to know to maximize your revenue in 2023. Brands have an opportunity to build engagement and gain a competitive advantage by embracing live video right now. They are a great tool to generate leads and show your knowledge, and they can feel like you get a bit more bang for your buck than a social media clip. Your video production does not necessarily require a large amount of resources. The content type that grabs viewers' interest the most is video content. Where is their investigation? Short-form video content has ruled social media in 2022, with YouTube, Instagram and even LinkedIn trying to compete with TikTok. According to a survey conducted by Wyzowl, 91% of businesses use video as a marketing tool, and 92% of video marketers reported a positive ROI. Very few of us actually want to read a large block of information. We use cookies to improve your experience. There is nothing new about content that is less than a minute long. Last year, Nike Korea recorded a 54% increase in conversations and sales from tailored, event-driven video campaigns. Video is the easiest and one of the fastest ways to boost interaction just by putting yourself in the public eye. This is why video content is important for your business in 2023! This is because search engines and social media platforms tend to prioritize and showcase video content more prominently in their algorithms. Distribution and use of this material are governed by Create video content frequently and always publish it to your website where it will help boost traffic. Marketing Success It's well known that content marketing is an effective way to build your brand and reach your target audience. Just like with live video, our view on what kinds of experiences can be virtual has transformed over the past year and a half, and consumers will be unlikely to want to give up the convenience and accessibility these virtual options provide. Short-form video content has ruled. Now Republican legislators are trying to use it as impeachment fodder. Isnt the whole point of a video to have image and sound? Live video skyrocketed in importance in 2020 as the pandemic put a halt on in-person events and experiences. But social media stories arent exactly the same. Why Video Content is Important. There is a time and a place for professional video content, but it isnt always necessary. Additionally, videos should be considered as part of yourSEO strategy. Studies show that video content is more likely to be watched and shared than any other type of content. 1. A quick fix! Furthermore, video content focusing on the transactional aspect of a product/service was most effective for the Finance, Technology, and CPG industries, while showcasing emotional situations and responses worked well within the Medical, Health, Travel, and Automotive realms. | Source: The company subsequently saw an 8.6% increase in sales. For more details, review our .chakra .wef-12jlgmc{-webkit-transition:all 0.15s ease-out;transition:all 0.15s ease-out;cursor:pointer;-webkit-text-decoration:none;text-decoration:none;outline:none;color:inherit;font-weight:700;}.chakra .wef-12jlgmc:hover,.chakra .wef-12jlgmc[data-hover]{-webkit-text-decoration:underline;text-decoration:underline;}.chakra .wef-12jlgmc:focus,.chakra .wef-12jlgmc[data-focus]{box-shadow:0 0 0 3px rgba(168,203,251,0.5);}privacy policy. our Subscriber Agreement and by copyright law. Remember the last time you tried to read a lot of content on your phone. It encourages creator and viewer participation. If you do not currently follow us on social media, please go ahead and do so here but also take a look at the content we have been creating. Watching compelling presentations and videos can influence buying behavior and turn a visitor into a lead (or a way to convert into a customer! Brands also need a marketing strategy with consistent, compelling written content to drive results. Social media video content can be filmed on your phone, definitely doesnt need to be perfect, and can start at as little as 10 seconds long! Terms of Service. If you are creating video content on TikTok, YouTube or Instagram Reels, you may be able to add an income stream through their Creator Funds or advertising. Video is easy to absorb on smaller screens than text. The views expressed in this article are those of the author alone and not the World Economic Forum. We all know about declining attention spans and the irrevocable way TikTok changed our brains. 2000-2023 Rogers Media. Therefore, make sure that your images are easy to recognize. And while consumers prefer video content in general, they engage at a much higher rate when the content is live. Short-form content isn't going away. Most recently, video has become more prominent for all business sizes from small private companies to large corporations. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. We hope this blog has shared some insight into how video content has impacted our own business and that weve inspired you to pick up the camera and try creating video content for yourself. Such wide accessibility has likely helped to make this content popular across all demographics and geographies. This simplicity encourages people to get involved; 2018 data from Global Web Index showed that 55% of TikTok users had uploaded their own video in the past month. In 2023, the importance of video content for marketing cannot be overestimated. Their engagement or lack of engagement with certain content further helps to make the experience relevant. Brands can expect to see better results from short-form video content that's primarily entertaining and/or funny. Define your target group and your message. Krowne goes into Custom Publishing overdrive. The interaction led to a laugh from Indian Prime Minister Narendra Modi and the president's audience. On Facebook, for example, users watch live videos for 3x longer than pre-recorded videos, and live content generates 6x more interactions. Be short rather than too long. WASHINGTON, June 26, 2023 Billions of people rely on a single, hundred-year-old chemical reaction every day: the Haber-Bosch process. Because of this engaging experience, the viewer consumes the information much easier than many other marketing tools. President Joe Biden made a joke during a press conference with the prime minister of India and tech CEOs. While meeting with the prime minister of India and tech CEOs, Biden made a joke. Cyber PR Army. "The ubiquity of social media as a communication vehicle across all business segments has accelerated the use of video content to capture consumers attention and drive business results," said Gene Foca, Chief Marketing & Revenue Officer at Getty Images. All Rights Reserved. 81% of respondents use pre-produced videos for their digital marketing and another 13% say they plan to use them. Looking to the future, brands need to be ready to incorporate it into their video marketing strategies as traditional video may not always be enough. Now, House Republicans are spreading the clip to try and discredit Biden. And if you post your videos on YouTube as well as on your website, your visibility, and chances of appearing in search are greatly increased. This means that we have higher quality video ads, playing as soon as someone swipes to it, leading to a better experience for the viewer, and less users swiping away from the ad before its even begun playing. Thats why its vital to facilitate active viewer participation through engaging content. Morgan spoke more on how the first 5 to 10 seconds of a video are the most important. Done-For-You Content Marketing Strategy and SEO Blog Writing To Grow Your Business. Social ads, particularly short-form videos, are predicted to generate more ad revenue than any other platform by 2023. 1. Video Shows Great ROI. Data found that 52% of marketers are investing more in video content overall, and while still photos are deemed important (86% of marketers indicating a need for them), video (88%) was found to be the most valuable format for social media advertisements thanks to its ability to convey complex information, create a sense of immediacy, and connect with diverse audiences. All Rights Reserved. Video adaptation, is the making of the same video content in horizontal, vertical, or square scales. 90% of users say that product videos help in the decision-making process. Social media stories also offer tons of ways to get interactive with your consumers. Use these 8 video marketing trends to drive both traffic and revenue. Use high-quality image and sound material. Getty Images content experts emphasize the growing importance of video for marketers in their content strategies, with an increasing focus on social media and consumer preferences for authentic video content. For instance, TheSoul recently focused on launching character-driven brands that emotionally engage and appeal to universal and positive values. In 2023, video content is going to be critical for reaching your audience. More custom publications delivered in 2019, Developing a Social Media Marketing Strategy around the 4Rs, Krowne adds strategic module to Silicon Trust program. A breakdown of video marketing trends for 2023 & how to apply them. Moving products from point-to-point in a healthcare warehouse is a time-consuming process, but there are ways to consolidate or optimize functions to meet the fullest capacity of labor. "I started off without you, and I sold a lot of state secrets and a lot of very important things that we shared," Biden said before adding, "Now, all kidding aside.". In fact, 60% of consumers think UGC is more authentic and trustworthy than brand content. Expertise from Forbes Councils members, operated under license. The real key is content and focus with an aim to establish engagement. With our attention span being less than a goldfish, we are most likely to pay attention to visual movement than something stagnant. Biden's joke comes around the time former President Donald Trump was federally indicted for mishandling classified documents. On social media, people are more forgiving. For example, give them a link to purchase a product or tell them where to find additional relevant video content. When it comes to digital marketing, video marketing is key. As consumer engagement continues to shift, marketers have an opportunity to incorporate new video approaches and formats in their campaigns to effectively reach and engage with target audiences that are consuming content across formats and channels. Some are calling it the " Grimace shake incident ," to make the trend sound more dramatic. Watch Now! Season 1 episode "Juneteenth" (written by Stefani Robinson and directed by Janicza Bravo) sees Earn (Glover) and Vanessa (Zazie Beetz) attend a pretentious Juneteenth-themed party thrown by an . First, be sure your videos all have a clear goal in mind. I personally think the preference for video comes down to the want for human communication and interaction, a video offers a greater chance to communicate with your audience as if you are talking directly to them whereas a static asset can be easily scrolled past, a video can break through. The first seconds of your video content should attract attention and contain the most important information. Have Camera, Will Travel (Paris, Munich, Frankfurt and Amsterdam in 2022), Print (working with Digital) continues to reap rewards just look at our VAULT Magazine, Krowne completes first Silicon Trust Global Online Seminar Roadshow featuring Infineons SECORA technology solutions. I'm not sure I can give you the right answer as I suspect it has something with how the human brain perceives images. AMNC23: How do we keep up with the pace of AI development? Social Media Could Dominate Retail in 2023, HDY Agency, Custard Factory, Gibb Street, B9 4AA, London luxury dinner cruise Bateaux London. Mark Schaefer, the Executive Director of Schaefer Marketing Solutions, said, the new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. What better way to demonstrate this than visually? Make sure viewers know what they can do after watching the video to the end A good video marketing campaign should offer viewers a clear call-to-action, e.g. Victor Potrel is Vice President of Platform Partnerships atTheSoulPublishing, a digital studio that creates positive original content. Additionally, we also consider video to be a great addition to youremail marketing campaign. https://www.wsj.com/articles/whats-happening-with-wagner-in-russia-d6f6ce7a. Explanatory videos can help you express your brand history and product benefits in a way that text and images alone may not be able to offer. More B2B Marketers are reporting the use of video email marketing as an effective tool. Videos have become a powerful and irreplaceable tool for marketers, entrepreneurs, and business owners to promote . Cisco has even reported that by 2023, online traffic will be mostly made up of video content around 80% of it all. But in most cases, you cant deny that its easier to watch a video than to sit down and read a text, right? Lastly, I believe that the combination of these two points helps convey a sense of authenticity and belonging, boost engagement, create a participation culture across platforms, and reinforce a positive feedback loop between creator and viewers. 84% of customers surveyed stated that marketing videos often convince them to invest in a product or service. HubSpot reported similar findings in its 2022 Marketing Industry Trends report. Digital public infrastructure will be key to meeting sustainability goals: Heres why, Arushi Goel, Tenzin Chomphel and Priya Vithani, Emerging technologies dont just solve big problems they reshape possibility, AMNC23: Premier Li Qiang's opening remarks at the 14th Annual Meeting of the New Champions, with our crowdsourced digital platform to deliver impact at scale. Just like with traditional SEO content, consistency is key to boosting your rankings. Members of the Wagner Group sat on top of a tank in Rostov, Russia, on Saturday. Over time, this user-generated content builds consumer trust and influences purchase decisions. 7 Digital Marketing Services Every Business Needs. Speaking with Head of Motion, Morgan Tedd who leads our in-house videography team he gave some insight on why he thinks video has become the leading content format for social media channels. Statista surveyed over 8,000 marketing managers in June 2021 and found thatpre-produced videos were the worlds leading tactic of digital customer loyalty. I heard Gary V speak about voice search and podcasts are going to be the big thing in the next few years. This means that if you want people to stick around and watch your content, you need to optimize it for silent viewing. Thanks to complex algorithms and machine learning, each viewer gets their own curated feed of personalized content. Use subtitles and easy-to-read text on the screen so that viewers can follow the video without sound. We didn't recognize that password reset code. Top editors give you the stories you want delivered right to your inbox each weekday. Not anymore. Focused content spendingIncreased content spend can be linked to specific business areas, with digital marketing and social media driving content needs across industries. Video in an email leads to a 200-300% increase in click-through rates which is impressive. Next, select your favourite teams and leagues and well show you their latest news and scores in the My Favourites section of the home page. The rise of YouTube, followed by TikTok, Instagram Reels etc. Longer-form online videos already provided everyone with the ability to become creators: Remember the famous old YouTube motto Broadcast Yourself? "This is mind boggling. If thats not enough to convince you, research also shows that 88% of consumers have been convinced by a marketing video to purchase products and services. Now people are looking for candid content, short bursts of knowledge and that personal touch. PS I put together these 10 tips for optimizing your content marketing. Now . The good news is that most of the time, all it takes is the addition of closed captions to keep people engaged. "Joe Biden's brain is going and he's literally admitting his crimes out loud," Greene wrote. It's unreal and so insulting to America. Still, back in 2010, you needed to get your hands on a camera, and have a basic understanding of video editing and publishing, in order to get started. This is why is video content important for your business in 2023. For example, you could watch and mute the video on a mobile device in a public place. If you hit the algorithm just right, you can potentially reach hundreds of thousands of people in less than 24 hours. In the first half of 2021, videos were the largest source of Internet traffic worldwide at 53.7%, while social media took a distant second place with 12.7%. The added use of digital video can be used to connect with and captivate an audience, develop user trust, gain added awareness exposure, engage people, promote conversions (especially in conjunction with other digital formats), and cost-effectively reach more people. People want to know your business personally. With the advancing speeds of mobile internet, its becoming much easier to stream video on our phones. Make them relevant to consumers by answering their questions, educating them on important topics related to your brand, and creating video content thats interesting to watch. When you use video, Google will many times place the video associated with your business at the top of search results thus increasing views. Most recently, video has become more prominent for all business sizes from small private companies to large corporations. This copy is for your personal, non-commercial use only. Short-form content may not be new, but I think its popularity will continue to rise as platforms want to cater to this unique content consumption experience. Before you get concerned about the expense and time of professional video content for your small business, you can breathe a sigh of relief. Webinars are best utilized for educational purposes. The study, which focused on marketers expected use of content and overall impact of broader business spending trends, found that 71% of respondents anticipate budget increases in content spending in the upcoming quarters. Video is the perfect way to create a personality for your business and brand, allowing you to connect with your audience and earn their trust. Maple Leafs head coach Sheldon Keefe thrilled to have David Kampf re-sign with the club, says hes proven he can play big minutes on both the 3rd and 4th lines, says its great any time you can add depth to the centre position. This one's a no-brainer. By her third tweet on the subject, Mace made an indirect point to note the video was a joke, just not one she found humorous. A whopping 85% of videos on Facebook are watched without sound. 86% of businesses used video marketing in 2021. Stay up to date with what you want to know. Copyright 2022 Marketing Insider Group. Many people, especially younger generations, are watching videos that are less than one minute long. Subscribe here for regular updates. Theres a reason copywriters can demand such a high fee few people have the skills (or the confidence in their skills) to write precisely enough that no one will misunderstand. And when marketers were asked what trends they would be leveraging for the first time in 2022, 29% said short-form . However, it's evolving in its shape and form. We know that brand storytelling is one of the most effective ways to connect with consumers, develop your brand personality, and get your audiences engaged. And Rep. Nancy Mace, who previously voted against impeaching President Donald Trump, shared the video three times, each time expanding on her disappointment with Biden. Apple gave the concept a platform in their wildly successful #ShotOniPhone campaign. PS - I put together these 10 tips for optimizing your content marketing. Focus on three areas: relevance, consistency, and backend optimization. 90% of marketers will increase or maintain their investment . Not surprisingly, people that work in the digital marketing field are tapping into this trend. Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. Top Web Traffic Sources Research. Such an interesting article. Maybe you already knew that. Everything has an origin or story that is completely unique. What is causing this trend? Brands are getting on board, though, as they quickly realize that this type of real-life content is resonating with consumers more than salesy ads. So if youve been thinking about creating more video content but worrying you might not have the equipment, heres your sign: all you need is a little inspiration and the device in your hand. But it's also created new ways for marketers to tell stories and reach their audience. Short-form video content has ruled social media in 2022, with YouTube, Instagram and even LinkedIn trying to compete with TikTok.. Ad Choices SEO stands for Search Engine Optimization. SEO is vital for marketing so more people on the internet can easily find your business. So if you're looking to get started with video content . People are watching videos on their smartphones everywhere they go in crowded waiting rooms, on public transportation, in classrooms, and even in meetings (lets be honest). Overall, video can dramatically impact your businesss growth and prosperity. The key idea behind Causal AI is to learn cause and effect relationships within data and use this to inform the output of AI models. Video marketing is becoming more and more essential as a form of content marketing. Marketers must spread their messages where and how consumers will see them. In 2022 we delivered more video projects than ever before with projects including local projects such as the Queens Baton Relay, London luxury dinner cruise Bateaux London and hijacking Adam Woodyatts social media during his time on ITVs Im A Celebrity, Get Me Out Of Here.